For individuals​

​Most middle or older aged people know that strength training can protect their long term health, but often fail to find safe, suitable or accessible guidance. This has led to a preference for endurance over strength activity, which decreases our chances of health and independence in old age. Stronger consulting provides one to one bespoke lifestyle analysis and development individual guidance for a stronger, resilient older age. Giving peace of mind and confidence in achieving the older age you deserve. 

​​

For the Health and Fitness industry & Healthy ageing projects 

​David has decades of experience of providing strategic insights and leadership for innovative healthy ageing public health projects. Historically, the fitness industry has been dominated by images and messaging promoting aesthetic goals that most mid-lifers will not identify with or indeed benefit from. Stronger consulting provides the fitness industry and its professionals with consulting and mentoring services to to ensure their middle or older aged customers achieve their full potential in older age. In turn activating more mid-lifers onto their journey to a stronger future. David also provides healthy ageing and physical activity projects with expert  strategic advice.  

​​​

​For Media

News and media often promote trends and fitness fads that do not best serve the  long term health needs of our middle or older age populations. We live in an ultra convenient  age in which movement has become optional and older age frailty accepted as the norm.  David provides main stream media brands with trusted and actionable information aimed at reversing this narrative to promote older age strength, resilience and independence as the new norm.